This week, Epiphany will unveil an updated CRM suite that will blend heretofore standalone marketing, sales, and service modules. The goal is to offer sales or service agents a full view of customer ...

Unified customer view or single customer view is also known as propensity modeling is an aggregated, consistent and holistic representation of the data held by an organisation about its customers that ...

Customer data integration (CDI) unifies data from multiple sources, creating a complete and accurate view of customers. It’s how your favorite online store knows exactly what you’re looking for—even ...

Businesses have long chased the promise of a single customer view. As far back as 1999, a group of suppliers, including Oracle and Siebel, backed the Customer Profile Exchange (CPEX) standard, aiming ...

For many enterprises, the real weakness in digital service is not a lack of platforms or data, but the inability to connect them in ways that preserve continuity. A customer may start on the web, move ...