Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was straightforward: ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

Want to make sense of your data but are struggling to start? Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Launching a new product in a packed pharmaceutical market requires an incisive marketing strategy. Learn more here: ...