In late May, Endeavor CEO and Hollywood powerhouse Ari Emanuel told the Freakonomics Radio podcast that generative artificial intelligence will be an important tool for creators, but added: “Do I ...

Creativity has made headlines in recent years, lauded the #1 career skill of the future. Yet educators and social scientists have struggled to find an objective way to study creativity. Now, ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

Of course, we know what the word creativity means. Intuitively. But imagine being asked to define it. Now the task becomes more difficult. A new paper by Cornell professor Robert Sternberg takes a ...

Artificial intelligence is spreading through our lives. As it moves from new feeds to productivity tools, the boundary between what is human-made and machine-made is becoming almost invisible, ...