Learn how customer behavior design shapes CX. Discover how environment, culture and service influence how customers act and ...

Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

From the moment Lorraine Justice, Ph.D., observed an industry shift toward products and experiences being designed based on human behavior, she grew captivated by design research. “In order to design ...

We built multiple experiences, or an atomic design system with personalization that was capable of reorganizing components for users. It worked. But it was also… a workaround. Because what we really ...

From the cozy embrace of a well-designed living room to the structured efficiency of a high-performance office, furniture is far more than mere decor—it shapes our emotions, productivity, and social ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Marketing’s historical ...

Pro-environmental behavior (PEB) can help facilitate sustainable development, and PEB intervention strategies are developed to guarantee PEB effects. However, in most cases PEB intervention is ...