While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

On April 17, US District Judge Leonie Brinkema found that Alphabet GOOG has engaged in anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets ...

Alphabet’s Google is facing yet another lawsuit over its dominance in digital advertising after exchange operator PubMatic took the tech giant to court, accusing it of illegally monopolizing the ad ...