Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

A lot of marketing leaders are throwing masses of content into the ether and hoping for the best - and not only is this ignoring the precious opportunities in content for learning about your audience, ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

One of the most pressing challenges that sales leaders grapple with is how to effectively distribute leads to their sales reps. Historically, the default approach has been to assign leads based on ...

After revolutionizing the launch industry through vertical integration, SpaceX hopes to do the same for satellite broadband with its Starlink megaconstellation. Starlink’s go-it-alone approach ...

Fisker has changed its distribution strategy to rapidly increase global sales and deliveries of the Fisker Ocean SUV On Thursday, Nov. 16, Fisker set a new milestone of 107 vehicle deliveries in a ...

COLUMBUS, OH — Heating, Air-conditioning & Refrigeration Distributors International (HARDI) announced the hiring of Zachary Perge as the organization’s first vice president of distribution strategies.