New partnership helps CPG advertisers boost omnichannel creative optimization and delivery across CTV, digital video and display Leveraging NCS' purchase insights and Innovid's proprietary dynamic ...

Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Historically, creative agencies have been exceptional at finding the message, and ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Unilever, Nestle, GlaxoSmithKline (GSK) and TUI are looking to scale their programmatic media buying strategies with dynamic delivery of creative in an attempt to alleviate the problem of brands ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your website(s) as a media network offers a new, welcomed revenue stream in a ...

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Celtra is a DCO OG. The company, founded in 2016, has been in the dynamic ...

AUSTIN, Texas, Feb. 18, 2025 /PRNewswire/ -- Hoot Interactive, a leader in advertising innovation, is proud to announce its latest breakthrough in dynamic creative for OTT (over-the-top) and CTV ...

The COVID-19 pandemic has had a significant impact on the global dynamic creative platform (DCP) market, as it has on many industries worldwide. The pandemic has disrupted supply chains, forced ...

With granular targeting aligned to scalable contextual environments by using multiple data points and techniques, the rise of programmatic media placement has allowed B2B audiences to be addressed ...

Old El Paso launched an awareness campaign to reach new customers in the UK with personalized ad creative promoting “Fajita Friday” (because why stop at Taco Tuesday?). Specifically, the General Mills ...