Choosing which methods are right for your restaurant to measure marketing campaigns in order to analyze the data you need can be daunting for any restaurateur. We delve into ways to gauge your ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence has revolutionized the marketing landscape by enabling precise targeting, hyper-personalized advertising and real ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ No Fixed Address taking home the coveted Iridium Effie for the most ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

'Tis the season for holiday advertising. It may be the most wonderful time of the year, but it's also the most saturated for ads—often leading to ad fatigue for consumers and making it increasingly ...

Russ Henneberry, a digital marketing consultant and founder at theCLIKK.com, describes the main elements of a successful digital marketing campaign. A winning campaign has five major elements, ...

Irina Pritsker is a creative director behind numerous successful projects for world-renowned brands. For eight years, she led the design studio at the AdFactor advertising agency. In her work, Irina ...