The rise in ad blockers and super apps in mobile-first markets make Asia unique when we think about advertising measurement. However, despite advertising’s technological advancements, we have never ...

The rise in adblockers and super apps, coupled with the leapfrogging to mobile-first markets, makes Asia very different when we think about measurement for advertising. Yet we have never really ...

Hozo Design has a pair of digital measuring devices in the NeoRuler and M-Cube, with both having the goal of making both micro and macro measurements more precise and easier to accomplish.

January 7, 2014. Agilent Technologies Inc. today revealed the name of the electronic-measurement company it expects to spin off in early November 2014 as Keysight Technologies. The company said the ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

For years, as we’ve reported, Arbitron has been working behind the scenes on a smaller Portable People Meter, with an eye towards someday inserting its audience measurement technology on other devices ...

If you are in the market for a multifunctional digital measuring tool that is also capable of scanning floor plans, you may be interested in the new Meazor digital tape measure currently available via ...

This story was originally published by our sister station SVC. This looks like a shockingly useful must-have. The T1 Tomahawk Digital Tape Measure is the world’s most productive tape measure ...