A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Overview AI has shifted email marketing from fixed schedules to behavior-driven, personalized communication that respects user intent.Smart automation now focus ...

Forbes contributors publish independent expert analyses and insights. Geri Stengel writes about the success factors of women entrepreneurs. Martha Bitar, CEO and cofounder, and Rebecca Shostak, CBO ...

Overview: Email marketing remains one of the highest-ROI digital channels in 2026.Modern platforms focus on automation, personalization, and compliance.Choosing ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Opinions expressed by Entrepreneur contributors are their own. As the CEO of Builderall, an all-in-one digital marketing platform that has supported over 2,000,000 small businesses, I often get asked ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

There I was, many, many, many moons ago, struggling to make Facebook ads work. I would complain to anyone who would listen that I couldn't get these ads to work, and my customer acquisition cost was ...

In the rapidly evolving media landscape, email marketing has long been a staple for brands seeking direct consumer engagement. However, the launch of Apple iOS 18 is set to redefine this space, ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Revenue from email marketing is expected to exceed $10 billion by the end of 2024, a Statista report shows. Email connects you with your prospects like no other channel, but it’s also highly ...