Just as a business plan provides goals for the organization to reach over the course of a given period of time, written key performance objectives will provide tangible goals for your employees.

As a small business, you know that it can be challenging to pinpoint which marketing activities deliver the most impact. In this article, we give you eight examples of marketing objectives that can ...

Marketing is essential for any organization that wants to raise awareness about itself, its products or its services. As the famous saying goes, "He who has a thing to sell and goes and whispers in a ...

It can be tough in business to achieve your objectives, or even to conjure those objectives in the first place. Consultant Tony Bourke, associate faculty at IMI, tells us the solution: don’t just be ...

Learning outcomes and objectives are the fundamental elements of most well-designed courses. Well-conceived outcomes and objectives serve as guideposts to help instructors work through the design of a ...