Despite the rise of online storefronts, high schoolers still want to buy their prom dresses in-person. The opportunity is bigger than ever.

Prom is more than just a big dance party – and can cost a pretty penny. AP Photo/Paul Ratje Jay L. Zagorsky, Boston University But with inflation running at the fastest pace since the 1980s over the ...

For some high-schoolers, the senior prom can become a high-priced production. With elaborately staged “promposals,” lavish before-and-after parties, “Say Yes to the Dress”-esque expensive gowns, the ...