Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. $7.5 billion dollars globally this year.

Are you ready to embark on a transformative journey in the realm of creative writing? Drexel University’s two-year, low-residency MFA in Creative Writing is a career-focused program for fiction ...

Abhay Parasnis, Adobe's executive vice president and CTO, took the stage during the Apple WWDC 2018 keynote to discuss how Adobe will be working with Apple on AR. The USDZ file format, which was ...