Over the last week we’ve seen a rash of rebranding efforts by major companies such as Burger King and Pfizer. Now, General Motors announced it too had a New Year makeover, unveiling a new logo aimed ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

Consider key components when designing your logo, including important principles of logo design. What is a logo and what does it do? It is the summation of who you are as a business. It represents you ...

Everyone, meet the new General Motors logo. America's largest automaker decided it was time for a fresh look as it eyes a radically different future for its business -- a business that revolves around ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Thanks to an eagle-eyed reader named Steve who noticed this on Volvo's Facebook page, it appears that Volvo has updated its famous iron, men, and Mars-based logo into something flat and simple, in ...