It seems that there’s been an invasion of tween girls at Sephora, and both customers and employees are equally confused and outraged as to why. It all began just days after the Christmas holiday, when ...

There is a specific look a parent gives when you ask them how their eleven-year-old is doing. It’s a mix of pride, exhaustion ...

Preteen girls' rates of depression are skyrocketing as social media use spikes among the younger generation, according to the most in-depth U.S. survey intended to examine the challenges facing girls ...

Ariella Maizner started sewing at age 6. By 9, she was making clothes for herself and friends. That hobby became the launchpad for her tween clothing line, Theme. At 10, she was showing off her ...

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

Secrecy is different. It’s hiding something because you’re afraid of being judged, ashamed of what’s happening, or worried ...