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GoPro is heading in an ambitious new direction, and I love it

GoPro has announced the MISSION 1 lineup of cameras and accessories. These cameras take GoPro in a new direction, with a focus on professional creators and enthusiasts in mind Some models will be ...

The rise, and potential fall, of GoPro — how the company went from action-cam trailblazer to ailing tech giant in just 15 years

On June 1, GoPro filed a regulatory notice disclosing "substantial doubt about the company's ability to continue." The ...

Why Filmmakers Are Suddenly Switching to GoPro’s New 8K Camera

Learn why professional creators are returning to GoPro in 2026 as the brand introduces its innovative Mission One compact ...
PCMagOpinion

GoPro Invented the Action Camera. Now It’s Staring Down Its Toughest Shot

COMMENTARY: After years of declines and intensifying competition, GoPro is now warning investors about its future. Here's ...
T3

GoPro’s future just took a dramatic turn as defense firms and imaging giants circle the company

GoPro could be heading toward one of the biggest shake-ups in its history after the company confirmed it is exploring a potential sale or merger following growing interest in its defence and aerospace ...
SlashGear

GoPro's Next Camera Isn't Just Another Hero, And I've Never Been This Excited

GoPro seems to be cooking up something special for spring. As much as I love the GoPro Max 2, the GoPro Hero 14 was conspicuously absent in 2025, marking the first year to go without a new entry in ...

GoPro's rise and fall: how the action cam pioneer went from hero to financial crisis

GoPro invented the action camera, but now AI-driven costs are threatening the company's very existence ...
Kotaku

Against DJI, GoPro Goes Into Clearance Mode on Its Action Camera as the Newly Released MAX 2 Falls to All-Time Low

This article is part of Kotaku Deals, produced separately from the editorial team. We may earn a commission when you buy through links on the site. When a brand name becomes synonymous with an entire ...
The Motley Fool

GoPro Is Known for Making Some of the Best Action Cameras in the World. But It Makes Almost $100 Million per Year From Something That You Might Not Expect.

GoPro's cameras are immensely popular, but management struggles to accurately forecast demand. Not accurately forecasting demand often leaves it with unsold inventory, hurting profits. The company is ...