When Nick Stubbe gets on the course at East Lake Golf Club in Atlanta ahead of the Tour Championship, his goal is somewhat simple. “We just gotta birdie one, as long as we birdie one, you know, kind ...

The fans were lined up two- and three-deep on the fence by the practice range at the East Lake Golf Club, but they weren’t there to get a peek at Scottie Scheffler or Rory McIlroy. Those guys had ...

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs Golf is changing faster than the industry can keep up. Younger fans are ...