Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. July 1, 2024, will mark a pivotal day in the world of data ...

People are creatures of habit. They crave familiarity and feel comfortable when they know how to measure something and where to find data -- especially when it comes to advertising campaigns running ...

COLUMBUS, Ga. (WTVM) - Google Analytics is the most used web analytics platform on the entire internet. This is not only because Google is the number one global search engine, but also because its ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This ...