It’s sometimes easy to forget that major search engines such as Google are machines. Despite their incredible ability to aid our research and to lead us to the information we need, they don’t have the ...

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your ...

To me, one of the more exciting developments in the SEO world in recent years is the growth and development of semantic markup and related technologies. It’s somewhat dizzying to think of the full ...