Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Made You Look: How Advertising Works and Why You Should Know by Shari Graydon, illus. by Warren Clark, is a thought-provoking resource for children who daily face a sea of marketing. The book details ...

The question “how does advertising work?” seems to be raised more and more often in connection with research into advertising. There is increasing awareness that a number of advertising research ...

NEW YORK, March 22, 2017 /PRNewswire-USNewswire/ -- The Advertising Research Foundation (The ARF) presented findings from its 2017 How Advertising Works™ research initiative. The study was showcased ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

PR is an integral part of a business's marketing strategy; however, sometimes friction occurs between marketing and PR teams as a consequence of their misunderstanding what each side's goals are. As ...