The first wave of artificial intelligence adoption was driven by excitement. Organizations rushed to deploy generative AI tools, automate processes, and explore what could be done faster with AI.

AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.

How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the user’s intent. Results pages are making place for short, rich and ...

Focus on block-level structure so assistants can lift complete ideas. Align titles, headings, and schema; use Q&A and short lists where they help. Avoid hidden content, long walls of text, PDFs for ...

Forbes contributors publish independent expert analyses and insights. Anne T. Griffin is an AI product leader and educator. Artificial intelligence is now front and center on product roadmaps across ...

What if building intelligent AI agents wasn’t a painstaking, time-consuming process but rather an intuitive, streamlined experience? For years, developers have wrestled with the complexities of ...

One of the biggest SEO challenges right now isn’t AI. It’s the irresponsible misinformation surrounding it. SEO isn’t dying — it’s evolving. That means it’s on us to understand how the industry is ...