One key ingredient to ensuring that a company can earn excess returns over time: a durable competitive advantage. If a company has a successful product or service, it won’t be long before rivals try ...

Forbes contributors publish independent expert analyses and insights. Andrea Hill is a multi-industry CEO covering business & technology. The focus is now shifting to AI and competitive advantage, as ...

Competitive advantage has shifted from building permanent, defensible positions to fostering rapid adaptability. In today's fast-changing world, traditional moats quickly erode due to digital ...

Treating accessibility as a core product requirement, not a compliance checkbox, is a competitive advantage that most of your competitors are overlooking. Building it in from day one costs 90% less ...