Julia Testa launched her floral-design company in 2014, landing Revlon as her first major client. COVID-19 hurt the industry, but Testa's innovative marketing strategies helped her thrive. Here's how ...

First there was flower pressing, then there were decorative branches and ikebana arrangements. How about botanical embroidery as the next phase of floral design? When we spotted Olga Prinku's ...

You’ve got the dress, you’ve got the venue, but you know what you’ve really got your eye on: the flowers. Floral design has come a long way in recent years, and ...

Pay attention to the details. We’ve all heard the mantra but taking it to heart and applying it to your business—that’s a different story. In our first episode of Behind the Review, hear from Nic ...

Smith-Brown operates her Brooklyn-based floral design studio with a keen and specific eye, specializing in seasonal flora and color theory. OLIVEE is known for its dynamic compositions, replicating ...

The floral artist Joshua Werber creates three decorative arrangements using fruits, vegetables, herbs — and even weeds. By Laura Neilson The Brooklyn-based artist Joshua Werber is best known for his ...

The Museum of Arts and Design will present Flower Craft, featuring the creative visions of six botanical artists working at the forefront of contemporary floral design. Inspired by nature's ...

Although Black floral artists and designers have a long, impactful history in the United States, their contributions to the floral space remain underrepresented and little commemorated. Today less ...

Floral design today is about more than just beauty—it’s about emotion, storytelling, and the ability to turn fleeting moments into lasting impressions. The florists featured here are redefining the ...

NYC-based tattoo artist Barry Hua specializes in floral designs. He told Insider the biggest mistakes people make when getting floral tattoos. He said people often try to cram too many flowers into ...

FILER, Idaho — At Filer High School one of the agricultural classrooms is packed with flowers. The ornate floral designs are crafted by students, under the supervision of teacher Jennifer Cummins.