Securing a top spot on search engine results pages greatly increases the chances that potential customers will click and visit a brand’s website. Top rankings on SERPs not only drive traffic and ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

This post was co-authored by Vinícius Ferraz, Chief Data & AI Officer at ILI.DIGITAL AG. In today's world, algorithms are everywhere—curating our Spotify playlists, suggesting YouTube videos, and even ...