Pink Papyrus reports a growing trend in pet humanization, with Millennials and Gen Z viewing pets as family, reshaping ...

One of Wall Street’s top firms just gave a thumbs-up to Zoetis (NYSE:ZTS) stock. Citi initiated coverage with a Buy rating ...

Twitter wants you to remember that there are actual people on the other side of your replies. The company began testing a new feature, dubbed humanization prompts, on Thursday with the goal of ...

Twitter is testing a few features that, at a surface level, seem like they could be at odds. On the one hand is a new ‘humanization’ feature designed to remind users that the people they reply to are ...

The rate of pet adoption in the U.S. has slowed in recent years, but the broad industry of pet products and services is nonetheless strong, supported by a remarkably indefatigable market of owners ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Petco is once again leaning into the pet humanization trend ...

Notice how hard brands and company leaders are fighting for your attention lately? They’re trying to position products and services to appeal to consumers, de-position the competition’s (very similar) ...

With the data revolution accelerating, marketers confront a complex environment where data-fueled opportunities coexist alongside mounting apprehensions surrounding privacy and consumer dominance. As ...