Memory refers to a process by which your brain takes in information, stores that information, and retrieves it later. You have three kinds of memory: Implicit memory is a type of long-term memory ...

Small businesses typically use explicit advertising, which involves short and direct sales messages to a target audience. Implicit advertising, on the other hand, works best when businesses want to ...

The view of a stereotype as a fixed set of attributes associated with a social group comes from the seminal experimental psychology research by Katz and Braly (1933). One hundred students of Princeton ...

Implicit bias training is all the rage. Everybody is doing it: Universities, police departments, school systems, government offices. But what is it? People can define their terms any way they please.

The healthcare industry is built upon the principle of providing equal and quality care to all patients, regardless of their race, gender, socioeconomic status or any other characteristics. As ...

I harbor a moderate preference for white faces. You probably do, too: About 70 percent of people who take the race version of the Implicit Association Test show the ...

The distinction between implicit and explicit motives has long been a subject of scholarly investigation in psychology, offering profound insights into human behaviour. Implicit motives refer to the ...

As U.S. law enforcement departments are accused of racist policing, one of the most common responses by the people in charge has been to have officers take "implicit bias" training. The training ...