Economists have noticed that people can behave inconsistently when making choices. According to economic theory, people should choose the same things every time, under the same circumstances, because ...

Add Yahoo as a preferred source to see more of our stories on Google. When you're walking on eggshells due to someone's inconsistent behavior, it’s easy to get caught up in the hope that things will ...

Sometimes consumers will switch their preferences, known in industry terms as 'customer churn.' While economists have previously called that an error in rationality ...