Color is everywhere, and yet most of us never stop to think about how deeply it shapes our lives. From the moment we open our ...

LAWRENCE, KANSAS -- The phrase "to see red" means to become angry. But for investors, seeing red takes on a whole different meaning. William BazleyThat's the premise behind a new article by William ...

The phrase "to see red" means to become angry. But for investors, seeing red takes on a whole different meaning. That's the premise behind a new article by William Bazley, assistant professor of ...

Have you ever wondered why fast food restaurants are plastered with red and yellow? Or why hospitals favor calming blues and greens? The truth is, colors are ...

In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...

Marketing researchers in the Pamplin College of Business at Virginia Tech are examining the effects of color and its influence on consumer shopping. Marketing associate professor Rajesh Bagchi along ...