Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or ...

Marketing today is in the midst of a revolution, a sea change that is challenging the very core of the marketing function. But where, ultimately, do you see this transformation headed? What does the ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s first ...

I don't believe only one type of analytics method or platform can speak "The Truth" about the multi-channel customer experience of your brand. Yet this belief can be found at every level of the ...

It's been a year and a half since Hobsons acquired the PAR Framework and began integrating PAR's predictive modeling into its product offerings. Is predictive analytics well-established now, in our ...

Google announces the integration of GA4 properties with AdSense accounts, a game-changer in the realm of monitoring website performance. Google allows integrating Google Analytics 4 properties with ...

BOISE, Idaho--(BUSINESS WIRE)--Clearwater Analytics (NYSE: CWAN), a leading worldwide provider of SaaS-based investment management, accounting, reporting, and analytics solutions, today announced a ...

It is no surprise that most digital agencies and internal digital marketing departments now have a separate team focused on Analytics. What is surprising is the often poor working relationship and ...

Today IBM announced the Integrated Analytics System, a new unified data system designed to give users fast, easy access to advanced data science capabilities and the ability to work with their data ...

“Video continues as a central part of our society and the security industry as a whole,” explains Kevin Campbell vice president of sales for PureTech Systems. “Yet, as a data source, much of the ...

ATLANTA--(BUSINESS WIRE)--Munich Re, U.S. (Life) is pleased to announce the appointment of Patrick J. Sullivan as senior vice president, Integrated Analytics. In this role, Sullivan will drive data ...

Plucky traders, blockchain sleuths and memecoin enthusiasts with an eye on the Solana ecosystem can soon tap into in-depth analysis tools launched by Nansen. The blockchain analytics platform, which ...