In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...

San Francisco–based startup GIGR (dba. Playad) today announced it has raised $5.4 million in pre-seed funding to accelerate the development of AI marketing agents that help teams create, test, and ...

Partnership makes BrightLine’s interactive formats available programmatically through PubMatic (PUBM), linking engagement, locality, and commerce outcomes No Headquarters/REDWOOD CITY, ...

Reddit introduced "Interactive Ads" this week -- a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform. The advertising unit goes beyond static ...

Maggie Zhang, head of global video measurement GTM at Amazon Ads. Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But ...