I have been researching the psychology of conspiracy beliefs for seven years now and people often ask me why people believe in them. This is not a simple question. There are many reasons people might ...

Balancing gut feelings with hard data isn’t a soft skill. It’s a strategic advantage. In an era where AI, automation, and ubiquitous dashboards flood us with metrics, it’s tempting to believe that ...

In today’s fast-paced world, intuition often takes a backseat to data-driven decisions. Yet successful leaders across industries attribute their achievements not just to knowledge and experience, but ...

Here’s a simple test of reasoning ability: “A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost?” (Pennycook et al., 2015). If your answer was “10 ...

Many high performers across sports, business and the arts will tell you they swear by their intuitive sense. It allows them to make decisions, often in a split second, without overthinking and missing ...

Imagine you have just interviewed for a highly coveted job. You feel confident the interview went well. You investigated the company and it appears financially sound and well-respected within the ...

Old business concepts don't work anymore. To thrive in an unpredictable world, entrepreneurs and executives must leverage the power of business intuition. Let's dive into the transformative role of ...

While we’ve become increasingly reliant on metrics for design decisions, there is something more powerful in human creativity: the art of mental stargazing and the hidden currents of our intuition.