There is no such thing as “being optimized” when it comes to keywords and repetitions. This is similar to looking at “authority” scores for domains. The optimization scores you get are measurements ...

Keyword research is the backbone of organic growth. While you can certainly create content for purposes other than ranking in search engines, it’s one of the best long-term ways to generate traffic to ...

We list the best SEO keyword research tools, to make it simple and easy to find the best keywords for your site targeting so you can optimize for them. When it comes to SEO, Keyword research is ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...

Opinions expressed by Entrepreneur contributors are their own. 1. Stop keyword stuffing — it hurts both rankings and readability 2. Use headings strategically to boost skimmability and SEO 3. Optimize ...

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a ...

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant. Keyword mapping is the hidden art of ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...