Nobody likes being in the dark, especially when it comes to making decisions. The more information we have, the better we can manage the outcome. This is exactly the case with paid search and why ...

Before you embark on analyzing and finalizing keywords that you want your website to be shown up for, you need to remember that you need to come up with keywords from the customer’s perspective. You ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. While X’s Premium offerings have been enough ...

In marketing you must jump at your opportunities, sometimes requiring a flying leap. In marketing you must jump at your opportunities, sometimes requiring a flying leap. Consumer behavior changes from ...

Keywords are at the heart of Paid Search (at least in the current SEM environment). Therefore, choosing the right keywords along with implementing the right bidding strategy can have a significant ...

In the eternal pursuit of market share, businesses need to keep tabs on their competitors. Without insight into their relative strengths and weaknesses, businesses will struggle to stay competitive.

Is your firm unknowingly surrendering potential clients to its competitors? Prospects are online everyday researching the legal services they need, but if your pages aren’t appearing for the keywords ...