An article by Gerry McGovern. The shift in how search engines treat keywords is significant. They tend to ignore the keyword meta tag and rather look for keywords in the actual page content. This ...

A developer who ships a solid app and then picks keywords by intuition is competing against teams that run keyword research, track position changes weekly, and monitor competitors' listing updates.

An article by Gerry McGovern Metadata is a web writing skill. It helps your readers quickly find what they need. Metadata is an essential part of successful web sales and marketing efforts. It helps ...

Meta tags have been essential in communicating to Google what our webpages are about and how they should be displayed in the SERPs since the earliest days of SEO. Because even though Google has gotten ...