Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

Lego is taking one of the most familiar objects in toy history and giving it a technological overhaul. At CES 2026, the ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...