Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Star Wars LEGO sets. We’re headed into an exciting year for Star Wars, with The Mandalorian and Grogu leading the franchise ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...