The automaker’s record year of EV sales in Japan came on the back of a simple but massively effective retail sales strategy.

Spencer Penn worked at Tesla and Waymo before he founded LightSource, an AI-powered procurement startup. While Tesla was more horizontal with a "king" on top, Waymo was more vertically organized, Penn ...

Forbes contributors publish independent expert analyses and insights. Julie is professor focused on workplace culture and talent retention Aspiration for change and ambition for improvement and ...

Tesla changed the world in 2012. The company existed long before that. But that was the year when the company proved its thesis. The brand launched the Model S, creating a brand new product category ...

This as-told-to essay is based on a conversation with Spencer Penn, the 33-year-old founder of LightSource, who lives in San Francisco. It's been edited for length and clarity. I moved to California ...