Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. Many or all of the products on this page are from partners who compensate us when you click to ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

SEATTLE Starbucks Coffee plans to change its loyalty card program in December to reward guests with various benefits based on their frequency of visits, the chain said last week. Starting late next ...

Michaels said Monday it is expanding its loyalty program to reward its most loyal customers. The Texas-based company ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

The craft retailer is revamping its tiers, adding another rewards level for its most loyal — and spendy — customers.

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Michaels has reimagined its loyalty program with enhanced benefits and and plans to launch the program in Canada for the ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...