Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. We live in a time of paradox: more customer data than ever, ...

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will ...

Waymo is launching a loyalty program called Waymo Premier, which will offer frequent robotaxi riders a number of perks in ...

The chicken chain is trying to stand out from the pack by offering members WWE suites, NBA seats and exclusive merch drops.

Think Twice Before Joining These 20 Loyalty Programs Companies love loyalty programs. After all, they’re a great way to ...

Enrollment is a behavior,” AnswerLab CEO Megan Malli said. “Loyalty is a relationship. Most brands are measuring one and ...

The popular cruise line is officially retiring its classic VIFP program. Now, gaining milestones is faster, but you could ...

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...

Choose the best travel rewards program for your lifestyle. Read more about how we rank the best travel rewards programs, and ...

For years, Carnival Cruise Line rewarded loyalty in a simple way. The more days guests spent at sea, the higher they climbed ...

Celebrity Cruises upgraded its Captain’s Club loyalty program with five new milestone levels to reward frequent cruisers.

Loyalty programs can also backfire. Points that vanish if you don’t shop according to the brand’s timeline, or airline miles ...