Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Looking to save when you dine out at your favorite chain restaurants? Here’s a great place to start: Join the loyalty program ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

United expands MileagePlus perks, boosts credit card path to status.

Spirit is betting is mix of new premium offerings will build a stickier loyalty program to draw more frequent flyers and ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Learn how AI-driven personalization transforms customer loyalty. Explore predictive modeling and data strategies for ...

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

Lowe's has created a kids club loyalty program in order to gain better data insights about customers. AP. By ...

AI-driven loyalty program helps retailers and manufacturers enjoy greater visibility into farmer purchasing preferences, resulting in improved product development and marketing. Farmers benefit from a ...

From your telephone bill to your weekly shop, Australia has no shortage of loyalty programs. But which schemes give us ...