A trip to Walt Disney World has never been cheap but as time goes on certainly everything gets more expensive. Ticket and hotel prices go up, that’s to be expected but in recent years we’ve also begun ...

The Walt Disney Co. is about to get a lot more wearable. The company is forging ahead with expanding its $1 billion MyMagic+ program, which features smart wristbands that allow visitors to unlock ...

Walt Disney CEO Bob Iger sent a scathing letter to Rep. Ed Markey (D-Mass.) on Tuesday after the lawmaker questioned Disney’s plans to roll out a new technology used to track guests at its theme parks ...

They have been rumored to be coming to Disneyland for years — and on Oct. 19, the coveted MagicBand+ finally arrived at the park. Disneyland fans have been waiting a long time for this interactive ...

While many people are agonizing over how closely kids are tracked online, tracking of the little ones in the offline world is taking a Mickey Mouse-sized leap forward. The New York Times reports that ...

Customizable and convenient, MagicBands aren't a necessary accessory but can enhance the experience for some guests. Many or all of the products on this page are from partners who compensate us when ...

Earlier this year, Disney rolled out its new MagicBands, multicolored wristbands poised to make a huge return on investment through big data, target marketing, and increased guest spending. Just in ...