MailChimp, a do-it-yourself e-mail service provider aimed at small businesses, has developed a feature enabling its customers to do automatic A/B split tests. The new feature allows MailChimp ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...