Here’s the big headline: 96% of consumers say content that is “guaranteed human” is appealing—and that’s true across every demographic, regardless of gender, age, race, ethnicity and geography. This ...

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Earlier this year, an OpenAI study reached a troubling conclusion: Heavy ChatGPT users are more likely to report loneliness than non-users. The correlation between usage and feelings of social ...

Humans are hard-wired for connection. A recent study by a team at Harvard suggests that our brains may process loneliness and isolation in much the same way as basic longings for food and water. The ...

Forbes contributors publish independent expert analyses and insights. Mark C. Perna is a generational expert who covers education & careers. The people who are most productive with AI are also the ...

Loneliness is an epidemic in the United States. A recent Cigna survey revealed that nearly half of Americans always or sometimes feel alone (46%) or left out (47%). Two in five Americans sometimes or ...

Over the last decade, we have been perfecting the algorithms of convenience, and in doing so we have inadvertently moved away from the frequent human interactions that sustain our communities and our ...

AI is everywhere in marketing and customer experience. It’s writing emails, answering questions, generating social content and guiding product recommendations. But as automation scales, something else ...

Online trust has been eroding for years, and consumers are increasingly skeptical of digital experiences — making authenticity a competitive advantage for brands willing to invest in it. As automation ...