Discover how infomercials work, their benefits and downsides, and how they’re made. Learn how to spot exaggerated claims and make informed decisions.
Infomercials are long TV commercials, usually lasting about half an hour. They are often hosted by celebrities and are designed to look like celebrity talk shows or light and entertaining news shows.
Infomercials offer marketers a way to potentially sell thousands of units of product, if not more. While many may scoff at these commercials, they obviously do work and they do appeal to a certain ...
The car is brand new. You can see the lights of the sound studio reflect off its shiny body. No dings, no scratches, nothing but perfection. But wait. The man standing next to the car is starting to ...
Kevin Trudeau has been banned in Boston, and everywhere else in the U.S. Trudeau has also agreed to pay $2 million to settle charges that he falsely claimed that a coral calcium product can cure ...