When Michael Nova started his event-planning business in New York City in 1995, he had no advertising budget. He asked his friends to spread the word, and the company took off. "Everything was word of ...

There are three scenarios for a referral: asking a client, receiving a referral from an attorney and making a referral to an attorney, writes Best Practices for Solo Practices columnist Janet Falk.

A great employee referral program doesn’t start with flashy bonuses—it starts with culture. If people love where they work and believe in what their company stands for, they’ll naturally want to bring ...

Please provide your email address to receive an email when new articles are posted on . Primary care physicians typically use subjective factors when making surgical recommendations, contrasting the ...

Solomon Thimothy is Founder and CEO of OneIMS, where he works with clients to develop customized and effective marketing strategies. Trying to sell to strangers isn’t fun. Finding leads, trying to get ...

Under the federal Stark law, hospitals and other healthcare employers may require that employed or contracted physicians refer items or services to the hospital or ...

Has anyone asked you for a referral before? How did that make you feel? Referral is an industry term. It means “find me a future client.” Done the wrong way, it can make the other person feel awkward.