Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Traditionally, Mixpanel has provided information about product usage to product teams. Increasingly, especially with the end of cookies and third-party data, product data has taken on greater value ...

Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, and customer experiences in real t ...

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...

BuzzGuru, the influencer marketing analytics and competitive intelligence platform, expands its capabilities with a new tool for discovering influencers on Instagram, evaluating their accounts, and ...