Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. Just spoke at AMA Chicago BrandSmart about a favorite topic, ...

Discover how digital marketing boosts visibility, targets specific audiences, and improves efficiency for business growth effectively.

We’re facing a challenging economic climate. Rising interest rates, inflation and fear of an impending recession are top of mind for business leaders at small and midsized companies as speculation ...

Marketing channels have several key characteristics. Companies must properly match those characteristics with their products and customers when deciding on a distribution strategy. One consideration ...

Horizontal and vertical marketing conflicts involve disagreements among businesses in a marketing channel. A marketing channel is how a product moves from its manufacturer to the consumer. Channels ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

At the same time, Netflix boasts more American subscribers than cable TV (50.85 million compared to 48.61 million). Given these and other similar trends, traditional media ad buys are a thing of the ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement ...

This guide is here to help UK businesses figure out the best digital marketing channels to use. We’ll break down what works, ...

Opinions expressed by Entrepreneur contributors are their own. A Google report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior showed that 90 percent of consumers surveyed ...