The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

Cecilia Van Cauwenberghe explains how to measure the future using nanoscale metrology and discusses the global competition ...

The imbalance isn’t new, only its scale. In Dürer’s Melencolia I, etched a decade before his treatise, a winged figure broods ...

Psychological measurement and theory constitute a central endeavour in the modern scientific study of human behaviour and mental processes. This field explores the quantitative assessment of abstract ...

Assessment has always been an important part of learning but lately, we’ve grown to rely on quizzes and tests that are artificial, expensive, single-purpose, uninformative, and inequitable. Our ...

Forget hunting for a tape measure or a protractor. Use your Android phone camera and sensors to handle different types of measurements easily.

A person can measure their height at home by using an object, such as a pencil, to mark a wall and measure the distance. However, it is often easier to measure height with help from another person.

Of the vehicles we've measured so far using this methodology, the Genesis Electrified GV70 is the quietest at a 70-mph cruise ...

Jason Cipriani is based out of beautiful Colorado and has been covering mobile technology news and reviewing the latest gadgets for the last six years. His work can also be found on sister site CNET ...