AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help ...

InMarket Launches Unified Measurement Solution to Help Manage Spend, Accelerate Omni-Channel Performance and Maximize Incremental Outcomes in Real-Time Unified Measurement directly addresses key ...

CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...

Supply-side video adtech firm SpotX and market research platform Milieu Insight have collaborated on a measurement solution to provider deeper insights on the performance of OTT campaigns. Measurement ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

With the largest selection of agency-approved level products available in the market today, the ABB K-TEK level product line has the technology to provide effective solutions for the most complex ...

NEW YORK—Ampersand has announced the availability of its Total TV Measurement solution for advertisers and agencies. The solution offers brands as well as local advertisers the ability to unify and ...

NEW YORK--(BUSINESS WIRE)--ACA Group (ACA), the leading governance, risk, and compliance (GRC) advisor in financial services, today announced its Managed Performance Services offering, which enables ...

This article takes you through the types of measurements and tools you need to measure enterprise SSD performance. SSDs have pronounced write-history sensitivity, which means that they have unique ...

In today’s media-saturated world, the question is not how you reach consumers, but whether they are even paying attention at all. The two products from DoubleVerify and IAS are designed to provide ...

Industry-leading influencer measurement solution recognized for connecting campaigns to verified purchase behavior. NEW YORK, Dec. 15, 2025 /PRNewswire/ -- StatSocial has been named a winner of ADWEEK ...