Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon ...

Today, Bombora, the true B2B data pioneer, announced the expansion of B2beacon™, a digital campaign measurement solution designed to address one of B2B advertising's biggest challenges: understanding ...

NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the launch of its audio Attribution solution, helping brands track and measure ...

Laser measurement technology company, API, announces the launch of a Laser Tracker based industrial robot performance and calibration solution. The API Robot Measurement Solution (RMS) provides the ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help ...

DETROIT—GSTV, a national network that provides video content to many fuel retailers, has announced that it is working with cross-platform TV measurement company iSpot to better measure and understand ...

Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform ...

CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...

Six months after Innovid brought fellow measurement firm TVSquared, the two companies have launched InnovidXP, which enables advertisers to manage linear and CTV campaigns across all platforms. What ...

TOPEKA, Kan., Jan. 29, 2026 /PRNewswire/ -- KONZA Health, in collaboration with The SSI Group, announced the launch of Quality Measure Optimizer Elite (QM Optimizer Elite?), a nationwide digital ...

Using information technology to measure business performance involves IT systems gathering data and analyzing it. Business performance management systems allow managers to examine details about ...