An analyst offers her reasons for the iPad Mini's design. Apple was aiming at an eminently portable, light tablet, not a product with the latest and greatest display technology. Brooke Crothers writes ...
It’s not that the Mini brand wants to reinvent the wheel. Except that maybe it does. It’s even reinventing the circle. “Charismatic Simplicity” is what the brand has termed its new design language, ...
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We sit down with Mini's newest head of design, Holger Hampf, to discuss 25 years of Mini design in the US and where the brand is headed. Designing a car that appeals to the masses is challenging ...
Mini is embarking on an overhaul of its current line-up and is feverishly working on all-electric versions of the next-generation Cooper and Countryman. As part of its new development push, it is also ...
It’s no secret that 3D printing has already cracked its way into the automotive industry. Product managers use rapid prototyping—as they call it—to test parts during the development process for new ...
MINI is known for building wild concepts. Just last year it introduced the Vision Urbanaut concept, a minivan inspired by nature. It was both drivable and autonomous, and featured lounge-like seating.